Rebranding Of Phoenix Beverages Ltd
In order to reflect its freshness and the signs of a company always thriving to give its best to its customers, the Phoenix Beverages Ltd has adopted a new visual identity.
The Phoenix Beverages Ltd is well known to Mauritian families since more than half a century. According to the management of Phoenix Beverages, the new identity is more refreshing and modern and they said that this will allow the enterprise to project a more harmonious image of its brands and of the company. A campaign is planned to increase the awareness of the company as the expert of drinks whether it is water, soda, beer, wine or liquor.
The new visual identity of Phoenix Beverages represents inevitably its activity field, that is drinks. Besides the image of the phoenix bird which represents rebirth or immortality, the colors used reflect the energy of the firm, mainly with the good service and the staff dedication to its customers. Richard wooding the Chief Executive Officer of Phoenix beverages said that the change of the visual identity is mainly because the society is evolving a lot in Mauritus. Phoenix Beverages has more than one thousand employees and contributes a lot in the economic sector of the island.
The main brands of Phoenix beverages are Phoenix®, Coca-Cola®, Crystal®, Pearona®, Guiness® ou encore Smirnoff Ice®.
Water, soda, beer, wine and other liquors, the Phoenix Beverages is the specialist of drinks in Mauritius. The Phoenix Beverages Ltd has also revenue of Rs 3.7 billion and has made profit of Rs 164 Million last year. The company also engages in the exportation of drinks in the region.
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